Brand, packaging, and website design — guided by strategy and built with intention.

I guide founders and professionals to turn clarity into confidence through intentional brand design, packaging design, and website design that are built to last.

Schedule a Design Consultation
recent work
Kam Wang standing in front of branding design with black blazer and white floral shirt

BRAND STRATEGY AND DESIGN

I help you build a brand that feels aligned — and works in the real world.

I help founders and professionals bring clarity to their ideas and translate them into cohesive brand experiences. My work spans brand strategy, brand identity design, copy guidance, and execution — ensuring every element works together with purpose.

I take a deliberate approach to each project, helping clients make confident decisions and build brands that feel aligned, credible, and ready to grow.

Branding

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Packaging

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Website Design

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Branding ✳︎ Packaging ✳︎ Website Design ✳︎

THE FUSION OF STRATEGY AND DESIGN

Design has the power to do more than look beautiful — it can clarify, guide, and connect. When strategy leads the process, design becomes a language that speaks with intention.

That’s where my work lives: at the intersection of thoughtful strategy and purposeful design.

A woman with black hair smiling at the camera sitting at a table.

More than a designer — a steady, strategic partner.

Starting or evolving a business comes with a lot of decisions — many of them unfamiliar, high-stakes, and difficult to navigate alone.

My role is to support you through that process with clarity and care. I help you think through your options, ask the right questions, and make informed decisions that align with your values and long-term goals.

I’m here to steady the process, simplify what feels complex, and ensure your brand reflects the quality and care behind your work — so you can focus on building and growing what matters most.

How I can help you succeed.

  • Logo badge with two letter "E" in gold on a black background

    Brand Design

    Build a brand identity that reflects your values, positions you clearly in your market, and connects with the right audience through a cohesive, scalable identity system.

    Best for: Founders and professionals ready to invest in a clear, cohesive brand foundation that supports long-term growth.

  • Product table shot of 3 tea tube packaging with box mailer design

    Packaging Design

    Create food and beverage packaging design that stands out on the shelf, communicates quality at a glance, and elevates your product to compete confidently in retail environments.

    Best for: Product-based businesses ready to elevate their packaging, stand out on the shelf, and compete with confidence.

  • Squarespace website design on table and mobile for service-based provider

    Website Design

    Design a website that builds trust, communicates your value clearly, and supports your business goals — especially for medical, wellness, and professional service practices.

    Best for: Service-based professionals who need a credible, thoughtfully designed website to build trust and support their practice.

Schedule a design consultation

 Stop, you’re making me blush.

  • Headshot of Karina Kowalska, interior designer in Chicago

    “Design that spoke volumes”

    Bluetiful Design not only took the time to learn about my personality, sense of style and how I accomplish my work but also posed extremely creative questions to help me dig into the essence of what this brand needed to be. Kam took the time to narrow down different aspects of the architecture and design industry to create a simple but unique design that spoke volumes. It was a pleasure working with Kam at Bluetiful Design and I will be highly recommending her to anyone who needs to identify their brand and logo!

    Karina Kowalska
    Founder, Karina K Studio

  • Headshot of Janisha Patel, Hamlin Modern Dentistry owner in Florida.

    “Modern & original”

    Bluetiful Design has been incredible to work with and held my hand every step of the way! Kam is super creative and the logo designs are modern and original. She helped me realize what my brand was before I even knew! I love the stationery and business cards they designed for me. I’m a perfectionist and she didn’t make me feel difficult when I asked her to make small changes. She was very kind, professional and her response time is unmatched. I highly recommend Bluetiful Design, you won’t be disappointed!

    Janisha Patel
    Owner, Hamlin Modern Dentistry

  • Headshot of Ernie Lukesch, personal trainer at Elevate Performance and Recovery in Alsip, Illinois.

    “The perfect logo”

    When my gym closed down during the pandemic, I decided to go into business for myself. After speaking with Kam on a consultation call, I knew we would get along well. Kam helped me design the perfect logo and brand identity. The outcome from the process is the Elevate Performance and Recovery identity. I am embracing my new logo which aligns with my vision to uplift and motivate people as a personal trainer.

    Ernie Lukesch
    Owner, Elevate Performance + Recovery

  • Headshot of Annie Xiang, founder of Volition Tea

    “Brand transformation”

    Bluetiful Design helped me transform my vision to life. I’m constantly amazed by Kam’s professionalism and creativity. Every step of the way I felt supported and heard. I can’t count how many times people have complimented on the tea packaging. Kam will transform your brand and it will be an enjoyable journey.”

    Annie Xiang
    Founder, Volition Tea

  • Headshot of Grant Goble owner of Eyes in the Park optometrist in Chicago.

    “Incredible branding”

    My experience working with Bluetiful Design was incredible. I did not have a complete picture of what I wanted prior to starting with them but after some thorough questionnaires and conversation we worked together to come up with something that was absolutely perfect. Kam was very responsive to all my inquiries and I am so happy with the logo and complete branding structure that they developed.

    Grant Goble
    Owner, Eyes in the Park

  • Headshot of Audrey Raley an optometrist in Texas.

    “Beyond just the logo”

    Working with Bluetiful Design was a delight! Kam’s whole design process is both well-orchestrated and streamlined. She exceeded my expectations on many levels, helping me achieve my goals beyond just the logo design, which I originally hired her for. Bluetiful Design has truly helped develop my brand identity and create the essence of what I envisioned for my new optometry business.

    Audrey Raley
    Owner, Refined Eye Care

Schedule a design consultation

Recent Design Project

Let’s build something you’re proud to stand behind.

If you’re looking for a Chicago-based brand strategist and designer to guide your brand identity, packaging design, or website design from idea to execution, I’d love to learn more about your business.

630.403.8308
kam@bluetifuldesign.com

Schedule a Design Consultation