BUILD YOUR BRAND IDENTITY

Brand Design

  • 60 minute, one-on-one strategy work session via Zoom. Together, we’ll outline your project goals to gain clarity on your ideal audience, competitor landscape and brand traits. Presentation of moodboard visual examples for feedback. This research phase ensures we have complete agreement and alignment on the visual direction before we start designing.

  • The first impression of your company’s visual identity. After completing research and crafting a direction with you, 2-3 unique logo concepts will be presented. Each logo concept includes various orientations and will be applied to mock products to experience real world applications such as print, signage and web. The selected logo includes two rounds of revisions. Files are prepared for you from print to web. You will have all the intellectual property usage rights.

  • Specifications for the colors in your logo including Pantone, CMYK, RGB and hexadecimal codes.

  • Recommendations for brand fonts and guidance for pairing them.

  • Graphic shapes, patterns, custom lineart that aligns with your brand’s visual theme. Applied to mockup applications to demonstrate how they can be used for your brand.

  • A multi-page document containing guidelines for the entire brand identity system: logo usage, color palette, typography, graphic elements, brand marketing materials and common errors. Two rounds of revisions to refine layout, style, and structure. A final high-res PDF will be delivered.

Timeline: 4-5 weeks
Starting at $6,500 USD

CUSTOM PACKAGING THAT SELLS

Package Design

Your product’s packaging is more than just a box — it’s an experience. We create custom packaging solutions that protect your product, elevate your brand and drive sales. From custom box mailers to retail packaging and product labels, we design with strategy, aesthetics, and functionality in mind.

  • Packaging tailored to your product, audience, and market positioning.

  • Guidance on dielines, materials, and functionality for optimal form and cost efficiency.

  • Precision-crafted artwork formatted to manufacturer specifications.

  • Up to three expert-led rounds of revisions to perfect the design.

  • Direct collaboration with your printer to ensure flawless execution.

  • • Manufacturing Costs — Physical prototypes, printing, and production fees.
    • Custom Assets — Illustration or photography (available as an add-on).
    •Additional Revisions — Beyond the included rounds (available at an hourly rate).

Timeline: 4-8 weeks
Investment: $3,000 – $6,000 USD

Custom pricing based on project scope

SQUARESPACE: SERVICE-BASED BUSINESS
SHOPIFY: E-COMMERCE

Website Design

Squarespace website design for Volition Tea Chicago

  • • 1-hr strategy session
    • Sitemap of the entire website
    • 3 pages custom wireframe
    • Home page plus up to 4-sub pages
    • $300 per additional sub page
    • Mobile responsive
    • Basic SEO best practices
    • Custom icons
    • Social media integrations
    • Contact form
    • 404 redirect
    • SSL security setup
    • Connection to custom domain
    • 3 rounds of revisions
    • 1-hr “How To” training
    • Launch day support

  • We have copywriters to craft your brand vision, mission and values. Fully custom website copy with your unique brand voice and tone in mind. No dreaded reminder emails from us nudging you for your website content.

  • Stock photography will not stand out in today’s visually-focused platforms. We offer a custom photoshoot whether you have a service-based or product-based business. You will have complete intellectual rights to use your images for future print and social media usage.

  • Photos will be edited and optimized for faster website loading time. Image metadata and keywords will be embedded into each photo. All images will be renamed using keywords to enhance SEO on your website.

  • • Annual website hosting fee
    • Domain fee
    • Direct scheduling or booking
    • Membership area
    • Product subscriptions

Timeline: 4-5 weeks
Starting at $8,000 USD

EXTEND YOUR BRAND’S IMPACT

Beyond Branding

News Bar gold window decal

Your brand goes beyond just a logo or packaging — it lives in every detail your customers see and interact with. We design branded assets that strengthen recognition and create a seamless experience across all touchpoints.

Applications include:
• Business cards, letterhead, envelope
• Restaurant menus & coasters
• Interior & exterior store signage
• Brand merchandise & apparel
• Logo animation
• Brochures & trifold
• Retail shopping bag
• Expo booth graphics
• Event backdrop
• Window graphics

Recent Design Project

Stop, you’re making us blush.

  • Photo of Jamie Rodriguez an optometrist

    “Streamlined + effortless”

    Working with Bluetiful Design was a delight. The process was streamlined and effortless. The creative approach impressed me from the outset, and Kam’s plan to bring my vision to life was exceptional. She guided me in refining design goals and brand identity, especially when I was uncertain. Collaborative design meetings and brainstorming sessions were eagerly anticipated. Kam welcomed new ideas and design challenges with grace. The final design encapsulated our practice’s mission, leaving a lasting impression on our patients. The branding package and website design exceeded my expectations, and I wholeheartedly recommend Bluetiful Design.

    Jamie Rodriguez, OD
    Owner, Elevate Eye Care

  • Photo of Chef Jasmine Sheth

    “Transformative packaging”

    Bluetiful Design transformed our logo and spice package labels into something extraordinary. From our initial conversations, Kam demonstrated a remarkable ability to guide us through the design process with ease and clarity. She skillfully translated our ideas into a cohesive brand identity, and her collaborative approach made the entire experience enjoyable.

    Jasmine Sheth
    Founder, Tasting India

  • Photo of James Chin an optometrist

    “Stress-free process”

    Bluetiful Design made the design process simple and stress-free. I was thoroughly impressed with the creative process and the plan that was outlined to realize my vision. Kam was able to help me narrow down my design goals and brand identity when I was unsure of the direction I wanted. Furthermore, I looked forward to our design meetings and brain storming sessions. Kam was always receptive to new ideas and design challenges. She skillfully embodied our practice’s mission and culture within the design, making our patients’ first impression of our practice informative and memorable. Bluetiful Design’s logo and branding package gave me so much more than I was expecting!

    James Chin, OD
    Owner, Thrive Eye + Optical

  • Photo of Aaron Trachtman

    “Remarkable creativity”

    Working with Kam at Bluetiful Design for our restaurant logo and branding was a pleasure. Kam showcased a deep understanding of our vision, bringing it to life with remarkable creativity. The logo perfectly captured our restaurant’s essence, blending sophistication and modernity. Kam’s cohesive branding package impressed us, and we highly recommend Bluetiful Design for top-notch brand elevation.

    Aaron Trachtman
    Director of Marketing, Nuovo Chicago

  • Photo of Andrea Frank

    “Seamless experience”

    Collaborating with Kam has been an absolute joy; her commitment to a seamless experience exceeded my expectations. Guiding me through the design process, she showcased proactive professionalism that truly set her apart. Bluetiful Design not only understood my business intricacies but took that understanding to a new level. The streamlined design process made it remarkably effortless. The final result was stunning — or should I say, ‘Bluetiful!’ Post-website launch, I’ve received a number of leads from clients seeking a dog trainer or boarding. I highly recommend Kam to anyone in search of a website designer; she’s undoubtedly the one to trust for a transformative and visually captivating digital presence.

    Andrea Frank
    Owner, Presentable K-9

  • Photo of Angelica Villa an optometrist

    “Stunning design”

    Working with Bluetiful Design has been an incredible experience. Patients frequently compliment the colors of the office, which has positively transformed our physical space. I initially expected the impact to be more on our website and marketing materials, but the office looks stunning with the signage and colors Kam helped select. I am happy with her contributions to my business and highly recommend her for anyone needing exceptional design and branding.

    Angelica Villa, OD
    Owner, Villa Optometry

  • Photo of Sam Trachtman

    “Genuine. Honest. Responsive.”

    Prior to working with Bluetiful Design, it was difficult to conceptualize a logo that could communicate the brand that I envisioned for my business. However, Bluetiful Design exceeded my expectations and made my logo vision a reality. Communicating with Kam was easy and comfortable – she is genuine, honest, and very responsive. Creating the perfect logo for my company was just as important to her as it was to me. I absolutely love my logo and I am excited to continue to build a brand around the amazing work of Bluetiful Design!

    Sam Trachtman
    CEO, STAK Properties

Creative Solutions, Stunning Designs.

FAQs

Brand Design

  • As a nimble, local and a creative small business — we’re deeply committed to your long-term success and passionate about creating distinctive growth in your business. We have more than 15 years of experience crafting remarkable brands that resonate with our clients’ customers — making entrepreneurs’ life simple.

  • Each branding project takes time and information research, conversations with you to uncover your unique visual branding and personality. Through these intentional discussions and questions, we translate our findings into visual examples and get your feedback before we start any designing. Agreement and alignment is our first priority to set parameters on the entire design process. You can be confident your brand identity will be something you love and be proud of.

  • As the purchaser, you will have exclusive, unlimited use and reproduction license on the designs we create for you. This means you own your logo after the payment terms are met. As an industry standard, we retain ownership of our designs and reserve the right to use them in our portfolios (which is totally normal).

  • This is dependent on the client and the relationship we have developed. With our trusted partners, payments are typically made 100% upfront. When working with new projects or large engagements, we can structure payment to be 75/25 or 50/25/25.

  • Yes, we have a network of print partners online, local commercial printers in Chicago and nationwide partners to help solve your print needs. We’ll manage the entire process, obtain quotes and take your project to the finish line. You’ll pay the printer directly.

  • Of course! 50% of my clients are not local, so we have a ton of experience managing projects with different time zones. I’ve also built quality print partners nationwide.

  • If this is the case, we would recommend Fiverr — they can execute your idea using design software. We bring strategic thinking and design excellence to each project and we are not the right fit.

  • Because I don’t want to waste your time. Yes, I know there are designers who charge $300 for a logo, but I’m not one of them. I want to make sure we are on the same page and work within a budget to scope out the deliverables that will get you the most return of investment.

  • • Print formats in vector eps and pdf.
    • Web formats in jpg and png.

  • Editable native files for Adobe Illustrator, layered Photoshop files or Adobe InDesign files can only be purchased separately.

  • Client shall have sole responsibility for ensuring that trademark do not infringe the rights of third parties. Clients should seek a legal advisor to file their business name and logo trademark through the USPTO.

  • Before hiring a designer or agency, please do your due diligence on the name of your business. Research to see if the same business name has already been taken in your industry. Check for existing websites, social media handles and USPTO to ensure your business name is not used by another business. It’s important to have alternative options available and also talk to your legal advisor — they have special software to obtain trademark clearance.

  • Typically, the scope of work will state three rounds of revisions. Any revisions beyond the scope can be completed with an hourly rate.

Website Design

  • We use Squarespace as our platform for service-based businesses and Shopify websites for eCommerce.

  • Once the website is approved by you, the final payment will be collected and we transfer the ownership of your website to you.

  • Squarespace
    We recommend the Business or Basic Commerce plan from Squarespace. This is an ongoing investment for as long as the website is live. You get a 20% discount on your first year if you work with us!

    Add-on Features
    • Direct scheduling or booking
    • Membership area
    • Product subscriptions

    Domain
    We recommend purchasing your domain from Squarespace/Shopify or GoDaddy.

  • You bet! When the project is complete, we can discuss how much support you will need in the next 3 months, 6 months or the year — so you can stay focus on your customers.

  • Prior to transferring the website ownership, we will have a 1-hr “How To” training so you will be empowered to make future photo and text changes.

  • It’s an easy domain transfer if you have purchased a domain from GoDaddy or another domain company. It typically takes 5-7 business days (sometimes more) for the domain transfer process to complete.

Can’t wait? Schedule a meeting through my Calendly.

We might be the partners you’ve been looking for.

630.403.8308
kam@bluetifuldesign.com