EYES IN THE PARK
The Classic Chicagoean
Client
Relaxed, modern and welcoming is how owner and optometrist Dr. Grant Goble describes his optometry practice. Eyes in the Park is located conveniently in the heart of Lincoln Park, Chicago — delivering unique comprehensive eye care to their patients.
Opportunity
Dr. Goble wanted to create a strong and trendy logo and brand identity that would reflect the pulse of the Chicago neighborhood and its connection with the people and the community.
Solution
Working with Bluetiful Design, Eyes in the Park first defined its audience, objectives and concerns. We crafted an exquisite logo identity system that included a logo, business cards, stationery, exterior canopy and window graphics. The overall look is designed to appeal to the modern and classic Chicagoean; clients range from young professionals to new families who are local residences in the neighborhood.
The result? Eyes in the Park was able to establish an impactful brand presence that successfully communicated its vision and capabilities. Eyes in the Park was named 2019 Best of Lincoln Park Award Winner for Best Neighborhood Service Provider.
Services
Logo & Brand Identity System
Brand Style Guide
Business Cards & Stationery
Exterior Office Awning
Exterior Window Graphics
Promotional Materials
“My experience working with Bluetiful Design was incredible. I did not have a complete picture of what I wanted prior to starting with them but after a thorough discovery conversation, we worked together to come up with something that was absolutely perfect. They were very responsive to all my inquiries and I never felt like anything took longer than it should. I am so happy with the logo and complete branding structure that they developed. The whole process with Bluetiful Design was amazing and I would recommend their skills and services to everyone.”
Grant Goble, O.D. | Owner, Eyes in the Park
