FORSIGHT | UNIQUE EYE CARE & EYE WEAR

Historic Charm
Meets Creativity

Client
ForSight brings a fresh new eye care approach to the historic district of Savannah. They revolutionized the average annual eye exam by providing a complete individualized eye care plan and experience.

Opportunity
Dr. Erika Morrow, owner and optometrist of ForSight wants to create a brand identity that will conserve the rich historic aspect of the building built in 1914. Savannah is one of the most significant art hubs in the southeastern United States. New artists are constantly emerging in this city, especially due to the influence of the Savannah College of Art and Design. With so many art museums, art students and faculty, local artists, and beautiful surrounding scenery; this is a great place to cater towards an audience that needs eye care.

Solution
Working with Bluetiful Design, we collaborated on several authentic logo design directions and developed a brand system including business cards, letterhead stationery, website icons and thank you cards. Later, Dr. Morrow was able to use the logo and brand assets to create apparel, reusable tote bags and drink koozies to promote her business at local events and optometry conferences.

The result? In February of this year, ForSight’s origin story was featured in the Women in Optometry publication. They were also recently voted 2020 Best of Savannah Award Winner for Best Optometrist. ForSight Unique Eye Care and Eye Wear has close to 2000 followers on Instagram and have collected more than 160 positive Google My Business reviews.

Services
Logo & Brand Identity System
Business Cards & Stationery
Thank You Cards & Notepads
Brand Style Guide
Social Media Profile & Cover Image
Brand Services Iconography