THE EYE EXPERIENCE

Embrace Your Individuality 

Client
The Eye Experience is a comprehensive vision and eye care boutique in Oklahoma. They redefine the stereotypical optometry office. Using state-of-the-art technology, they prioritize their patients by providing a complete eye care experience, customized from the eye health examination to frame selection. Everything is tailored to the patient’s individual needs.

Opportunity
Dr. Pritesh Patel wanted to create a luxury brand identity that would reflect the high-quality care and premium line of products offered. The logo and brand image had to present The Eye Experience as a leader in the industry.

Solution
Working with Bluetiful design, The Eye Experience defined its audience, objectives and challenges. We created an elite monogram in the logo design to incorporate the initials T, E, E. Where the two “E” letters lean against each other back to back to create the letter “T”. The thin, sleek font treatment brings the fashion characteristics to life and connects the customers with a luxury brand culture. The Eye Experience was able to establish a sophisticated and sleek brand presence that successfully communicated its vision and capabilities. 

Services
Creative Direction
Logo & Brand Identity System
Business Cards & Stationery
Interior Signage
Package Design
Iconography
Marketing Collateral
Photography Direction
Brand Messaging

Featured
World Logo & Mark