THRIVE | EYE + OPTICAL
The Ultimate Sustainable Luxury
Client
Thrive’s name and brand attribute of the ultimate sustainable luxury lifestyle — being green and environmentally-friendly inspired the spirit of this logo identity, made of bold lines to create the monogram letter “T”.
Opportunity
Like any other project, the consumer comes first when designing the logo identity and brand design assets. For Thrive, we were challenged to create a system of marks that:
Speak to the youth, hip and trendy audience
Make an impression and a visual identity that has movement and flow
Solution
Working with Bluetiful Design, we pushed the envelope with the logomark solution that captivates the brand story effectively and is extremely scalable and versatile across multiple applications. From the bold stand alone logomark to the customized patterns such as wallpaper design, gift wrapping tissue paper, etc. Above all, the patterns can be extended to custom packaging graphics, promotional print or digital ads and even animated gifs or motion graphics that creates a huge impact and limitless possibilities that stand out from all of their competitors. One of the targeted audiences is the hip, youthful and younger families of Dallas, Texas. It’s crucial to have a logo and brand personality to be able to resonate with them. For advertising and marketing, the linear patterns can also be motion — movement of energy that just flows.
Services
Research & Strategy
Logo & Brand Identity System
Logo Animation
Business Cards & Stationery
Marketing Collateral
Signage
Social Media Graphics
Remarkable branding process explained
“Bluetiful Design was delightful to work with as they made the design process simple and stress-free. From the start, I was thoroughly impressed with the creative process and the plan that was outlined to realize my vision. Kam was able to help me narrow down my design goals and brand identity when I was unsure of the exact direction I wanted. Furthermore, I looked forward to our design meetings and brain storming sessions. Kam was always receptive to new ideas and design challenges. She skillfully embodied our practice’s mission and culture within the design, making our patients’ first impression of our practice informative and memorable. In the end, Bluetiful Design’s logo and branding package gave me so much more than I was expecting. I’m extremely grateful and I highly recommend them!”
James Chin, O.D. | Thrive | Eye + Optical
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Interior/Exterior Office Photos Maae Media • Architecture Firm Narrowpath
The photographs displayed here are part of a client project and are used with permission.
All rights to the images belong to the respective client and photographer.