AVERY | FANCY COCKTAIL BAR

Discover Classically Inspired Cocktails

Client
Avery is a fancy cocktail bar with a signature martini menu, handcrafted cocktails and a refined cheese board selection, providing locals and out-of-town guests with a sophisticated social scene. It's a place to indulge, meet old and new friends, and create exceptional memories.

Opportunity
The business idea started as a father and son dream, to take chances and indulge in nice things using the best grade and fresh ingredients. After interviewing the owners to get a sense of their story, it’s our turn to build their logo identity — a vision into a legacy.

Solution
Avery partnered with Bluetiful Design to create an extraordinary logo and brand identity system including business cards, menu, coasters and check presenter for the cocktail bar, all of which share a sequence of touchpoint unfolding details with custom hand illustrations, copper foil stamp printing and leather finishes for the menus.

We crafted a tagline: Discover Classically Inspired Cocktails to further resonate and build deeper connections to the customers. The brand color palette is made up of a deep navy blue with a copper accent pairing throughout the restaurant’s interior decor and branded stationery. Business cards and coasters were printed with copper foil stamping technique elevating the experience. We developed this brand system to include unique textures, patterns and secondary marks to tell a complete brand story. These elements together provide a one-of-a-kind look and visual experience across multiple touchpoints. We’ve created a toolbox of elements so the brand stays fresh and consistent.