MILITARY COFFEE ROASTERS

Your Mission
is Calling

Client
Military Coffee Roasters started with the concept of premium quality whole bean coffee that is extremely fresh from farm to cup. It’s their mission to serve the best coffee to their customers.

Opportunity
Military Coffee Roasters came to Bluetiful design to create a logo and brand identity that is adventurous with bold tastes and lifestyle choices. From logo to brand merchandise, packaging and vehicle graphic design, they needed to stand out amongst a saturated amount of coffee shops in the local area.

Solution
This is coffee at its finest for the everyday hero. Adventurous thinkers paired up with bold tastes. The packaging features coffee beans from different regions with premium quality and superior blend. The colors of the packaging undeniably pops off the shelf against their competitors. There’s also can coffee beverages with different flavors. The brand voice and tone is more bold and loud such as “Your mission is calling” and “Our mission to serve your taste buds” — even a dose of military jargon “Embrace the suck” on many of the brand merchandise with custom apparel and embroidery patches, stickers and enamel mugs.

Services
Creative Direction
Logo & Brand Identity System
Package Design
Merchandise
Brand Messaging
Marketing Collateral
Vehicle Graphics

Featured
World Logo & Mark