REFINED EYE CARE & EYEWEAR GALLERY
Simply Spectacular
Client
Clean, sophisticated and refined is how owner and optometrist Dr. Audrey Raley describes her optometry practice. Refined Eye Care and Eyewear Gallery is committed to restoring and refining their patients view of the world.
Opportunity
Audrey wanted to create a breathtaking, modern and polished brand identity that would reflect her passion to provide unparalleled level of eye care in the New Braunfels area.
Solution
Working with Bluetiful Design, Refined Eye Care did some soul searching and defined its audience and objectives. We collaborated together on a visual identity that included a logo, business cards, stationery and interior signage. The complete look is designed to appeal to the young working class and growing families in the local community. To create a statement impression, Audrey chose to have a pair of glasses using gold foil stamping technique on the back of the business cards. This polished look and feel is seamlessly carried throughout her entire brand and elevated interior design.
The result? Audrey was able to share her inspired journey on Defocus Media Podcast in regards to open a cold start practice just one year after graduating from University of Houston College of Optometry. In addition, she has grown her audience close to 2000 followers in less than two years and consistent 5-star reviews on Google My Business. Refined Eye Care and Eyewear Gallery was voted as the Top 3 business for Herald-Zeitung, Best of New Braunfels, Readers’ Choice 2020.
Services
Creative Direction
Logo & Brand Identity System
Brand Style Guide
Business Cards & Stationery
Exterior Signage
Promotional Giveaway
Featured
World Logo & Mark
“Working with Bluetiful Design was a delight! Their whole design process is both well-orchestrated and streamlined. They have exceeded my expectations on many levels, helping me achieve my goals beyond just the logo design, which I originally hired them for. Bluetiful Design has truly helped develop my brand identity and create the essence of what I envisioned for my new optometry business.”
Audrey Raley, O.D. | Refined Eye Care & Eyewear Gallery