
WILMETTE EYE CARE • Wilmette
Enhancing the
Vision Experience
Client
Sleek, elegant and modern is how owner and optometrist Dr. Andew Kohn describes his optometry practice. Wilmette Eye Care is located in downtown Wilmette, Chicago — a full-service optometry practice offering comprehensive eye exams, contact lens care and a wide section of frames.
Opportunity
Andrew wanted to create a simple and classic brand that would align with his philosophy. To provide patients with the highest level of eye care and to consistently create a personable and professional environment where patient satisfaction and service are the top priority.
Solution
Working with Bluetiful Design, Wilmette Eye Care first defined its audience, objectives and concerns. We developed a visual identity system that included a logo, business cards, stationery, gift cards and promotional materials.
The result? Wilmette Eye Care was able to confidently establish a seamless brand presence in the marketplace. Within the first few months of opening, they have already earned sixteen 5-star reviews on Yelp and thirty 5-star reviews on Google My Business.
Services
Creative Direction
Logo & Brand Identity System
Brand Style Guide
Business Cards & Stationery
Exterior Signage
Promotional Giveaway
Gift Card










“Working with Bluetiful Design was an absolute dream. It was like they knew what I wanted in my design before I even knew how to describe it. They worked wonderfully with my social media team, sign fabricator, interior designer, and others. Bluetiful Design is not only creatively gifted but prompt, meticulous, and courteous. I’m so lucky I was pointed in their direction!”
Andrew Kohn, O.D. | Owner, Wilmette Eye Care

